How Can Your Business Use Mobile Marketing?
You know you have to embrace mobile marketing as an fundamental piece of your online business, but just can’t wrap your head around how to begin. Everyone you know, and probably you too, are glued to their mobile devices 24/7. Anyone with eyes can tell the time to begin marketing with mobile is now!
Since approximately 50 percent of all web traffic is now on a mobile device, and nearly half of all emails are opened on a mobile, let’s concentrate on the items that will pay off for you and your business right now!
4 Essential ways to mobilize your business!
- Have a mobile version of your website – As you no doubt have encountered, sites render quite differently on small screens, and it’s vital that you design the mobile version of your website with this in mind. Font size should be bigger, and images optimized properly. Keep in mind also that you’ll need less text, as mobile browsers aren’t really ideal for reading large stretches of small text.
- Optimize email for mobile – Likewise, your email copy will benefit from a once-over as well. Keep it short, punchy, and lead to your desired outcome quickly and obviously. Don’t make them work, because they won’t!
- Employ location based services – Folks are becoming a lot more open to receiving ads while they are on the go from a location based service such as Yelp, Foursquare or now Facebook. Getting your mobile coupons sent to those in your immediate vicinity is a winning formula!
- Use mobile ads – Research is showing that mobile ads convert around 5 times better than traditional internet ads. This combined with the fact that this is still new to most advertisers, there is tons of unsold inventory keeping the prices down, making a golden opportunity for those willing to venture out!
Mobile marketing is one of the most effective ways to get in front of a large and receptive audience quickly. Bring your business to the next level by mobilizing it!
