Newsflash! – Pinterest Traffic Converts Like Gangbusters!
It might be easy to dismiss Pinterest as just another photo sharing site and leave it at that. That could be a costly mistake! What started out as a cooler version of Flickr has developed into a traffic and conversion goliath that’s beating the pants off far bigger and more well-known social properties.
5 Killer stats that show how Pinterest is changing the game!
- According to Mashable Pinterest has now outstripped Twitter, LinkedIn, Reddit and Google+ COMBINED in terms of traffic!
- Think this is junk traffic? Think again! Traffic from Pinterest is converting at rates 50 percent more than the rest.
- Pinterest Pins are apparently evergreen, delivering traffic, clicks and sales months after they‘ve been pinned!
- Guess which photo sharing site produces 4X more revenue than Twitter and a full 27 percent more than Facebook? Good guess, Pinterest!
- And just how much more revenue? Well a study by Piqora found that a single Pin is now worth $0.78 in sales, a figure that is increasing some 25 percent per year.
So how to capitalize on Pinterest traffic?
Getting the best results from Pinterest will be a matter of making a decision to make it an integral part of your social media marketing plans. It’s simply not enough to slap a Pin It button on your blog posts or images and hope for the best. Here are several ideas to make Pinterest work for you.
First learn what you can pin. It’s not merely images. You can pin your blog posts, videos, slideshows, book and report covers, templates and Powerpoint presentations. Make your own Pinterest account and link back to your products and services. Pinterest is very easy to set up and use, and with the volume of traffic and conversions coming from it now, you’d be wise to get onboard!
